Why Bad Books Get Published (or, Nobody knows anything)
Funny! Very Funny!!
So you decide to buy a book from a major publisher, one you’ve seen everywhere. There’s adverts, 3-for-2 promotions, a publicity blitz, it’s the Next Big Thing everyone’s talking about. And you pick it up. And it’s crap. Badly written, clunky rubbish, for which you just paid the best part of fifteen quid.
Why would they publish this book? Why would they do all this marketing for it? Why can I name half a dozen amazing self-published authors who can’t get a look-in, while the Big Six bring out dirges like this? Why???
Well, there are many reasons, and you can probably guess most of them (bandwagon-jumping; contract fulfilment; the simple fact that someone honestly thought it was good), but here’s a slightly less well-known phenomenon: The Boss Book.
Fifteen years or so ago, I worked at an independent general publisher. The founder/owner was highly educated, a very bright man…
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